Kyle Hermans


Kyle has developed his profile working alongside a selection of cutting edge organizations, agencies and brands within the innovation, advertising and marketing arena, with 15 years experience in both full service advertising and concept design in his native South Africa, Europe and the US, .

Kyle joined in developing the Global reach of the European Synectics  world office and in 2009 opened the California, Los Angeles office focusing on the global growth of the firm in North America and Asia Pacific.

While passionate and committed to all areas of innovation, Kyle’s expertise lies in consumer and market  insight, foresight, brand positioning, and new product invention. Kyle works with clients to create a lasting organizational climate for innovation to assist them reaching into the deep structure of consumer wants, needs and beliefs to activate new ideas, make breakthrough discoveries and put relevant products into the market that provides sustainable financial return. Kyle is a passionate trainer of Innovation thought leadership and creativity training organizations and senior executive teams to innovation self empowerment.